Actors, singers, football players, teenagers and fashion victims are wearing it. Tied around your wrist, ankle or neck, it’s TooBe, Boccadamo’s new collection. An original plastic pipe equipped with a range of fastenings to make your necklaces, bracelets, anklets. Everybody likes it. TooBe mania is invading the web as well, as you can send your TooBe picture in order to win ten thousand Euros. TooBe is also synonym of solidarity. Rue Boccadamo is the street where they are going to build the houses paid by Boccadamo (two hundred thousand Euros) for the children coming from Citè Soleil, a very poor quarter in Haiti, damaged by a devastating earthquake in 2010. The amount of money will be paid out by Francesca Rava Foundation, the onlus that represents N.P.H. – Nuestros Pequeños Hermanos™ – (our little brothers) in Italy and helps needy children in Italy and all over the world.
TooBe is the pass vip for the stage and the Wind Music Awards aftershow at Verona Arena. In occasion of the gala dinner organized by “La Biennale di Venezia” Foundation they have created a special edition bracelet in order to celebrate the 150 years of the unification of Italy.