The “ORIGIN, Passions & Beliefs” project by Stefan Siegel and Vicenza Fair support new talent

Imogen Belfield

New talents need ideas and tools to promote and sell. Looking at the codes and language of young start ups – inevitably creative – is how in 2008 Not Just A Label began and today represents a worldwide leader in contemporary fashion, as notable on their website where they count 6,000 designers in their database.
From accessories to jewelry the objective is to give them visibility and most of all make them easily and affordably accessible to the retail distribution chain.

Art C 1

Inspired by the principles and  processes of NJAL (Not Just A Label), Vicenza Fair has decided to  launch its “ORIGIN, Passions & Beliefs” project together with founder Stefan Siegel, in the fashion business from day one first as a model for big brands then thanks to a business major at the University of Vienna followed by partnerships with top financial companies, he consolidated experience in ‘Consumer and Retail’ distribution.
“ORIGIN, Passions & Beliefs” is essentially a new exhibition format.  At its first edition scheduled for May 2014 in Vicenza Fair, about a hundred companies are expected and include traditional producers, young talents, international buyers, product managers and opinion leaders.

Ayaka Nishi

A B2B event inviting the participation of organizations in design, support platforms, fashion schools and incubators; on the agenda is an open day for the public.  The format foresees four main segments: Leather, Stone, Textile, Technology.
Launched last July in an event organized at the headquarters for H-Farm, incubator of firms operating in technology, it has so far been able to highlight its knack for being a ‘means extremely innovative and international’ in a presentation where independent designers from around the world, platforms rotating around the world of accessories, of training, of promotion and Italian manufacturing companies.  Guests for this event were able to meet Italian companies representing Made in Italy:  Stephen Venezia, Bonotto “La Fabbrica Lenta” and Forall Confezioni SpA.


Additionally, H-Farm hosted the “Best Project” award out of Hackaton – for the less technology oriented, it stands for Hacker Marathon – and Vicenza Fair
called a challenge to produce applications dedicated to fashion accessories.


We asked Stefan Siegel a couple of questions about the birth of the project.

How did your partnership with Vicenza Fairs come about?
“It started out with the idea of finding new interconnection methods for emerging designers and stylists with companies and productive excellence that has characterized a great Made in Italy.  Origin, Passion & Beliefs is an ulterior and innovative link to give new value to the made in Italy trademark.
The market no longer needs new labels, it is looking for real stories from artisans of great creative talent.  The idea is to create cultural excellence based on a mix of local, contemporary inspiration, tradition and craftsmanship, without neglecting training.

What elements from recent experience, especially with NJAL, will you bring to the project?
“We want to bet on new initiatives thanks to the potential given by internet and social media like Instagram or Twitter.  A business model that goes beyond mass branding is becoming more widespread. My experience comes from having created a sort of ‘online creative marketplace; an online showcase where designer space and visibility are still unknown. NJAL unites over 13,600 young stylists (some are followed by international stars like Madonna and Lady Gaga), a team of 18 people works for us.  In other words, with the web we can create new synergies and partnerships and find new talent … a ‘humus’ which can enrich what this new Vicenza Fairs event has to offer.



Vega Zaishi Wang
Textiles mood
Ana Rajevic

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