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Made in Italy flies to Japan thanks to Ice

A recovering market that is particularly interested in Italian jewelry: Japan, showing significant growth measuring over 9 billion dollars. In Japan from January 21-24, the International Jewellery Tokyo will take place and for Italian companies ICE is offering support. The promotional context is part of a project for Convergence Regions Campania, Calabria, Apulia, and Sicily as part of the so-called Southern Export Plan: a program sustaining internationalization for small-to medium size business in terms of introducing the image of Italian products around the world as outlined in the Cohesive Action Plan.

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Businesses targeted alongside small-to medium size companies are start-ups, university and technology parks, consortiums, and business networks operating in the four Convergence Regions. A series of training services and promotional events will help raise the level of interest towards exporting for the four regions.

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One of the initiatives foresees jewelry companies participating in IJT Tokyo in the calendar year in January at Tokyo Big Sight: the local market is confirmed as one of the most promising for the next two years and the event organized by Reed Exhibitions Japan Ltd. and Japan Jewellery Association represents an interesting opportunity for businesses. During the second half of 2013, Italian exports to Japan grew by 5.3%, 2.1% in volume and 3.1% for average unit price. The trend for jewelry market recovery as noted in the first half of 2013, is still evident during the second half of the same year. The April 2014 increase in consumption tax from 5% to 8% represents another encouraging sign for the demand for luxury and high-end products, notwithstanding, on the other hand, space for other products in particular with regards to design and innovation. Current forecasts see a progressive increase in market volume above 10 billion USD in 2015, thanks to aggressive monetary policies on the part of the Japanese government.

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